Effective Advertising Essay Example | Topics and Well Written Essays - 3250 words

Effective Advertising - Essay Example   Ã‚  Ã‚   Although marketers and creative directors may be thoroughly familiar with the rational approach and may have learned much about mnemonics and long-term memory, many are still in the dark regarding the unconscious side and motivation. What is presented here is the integration of all three aspects of advertising, leading to a totally integrated three-dimensional approach to advertising and marketing.   Ã‚  Ã‚   It is imperative to examine three-dimensional advertising and marketing in detail, especially with reference to the second dimension: motivation.    The First Dimension of Advertising and Marketing: Logic, Rationalizations, and Justifications   Ã‚   Logic and rationalization are the first dimension of advertising and the one that is the most familiar. They also are the most exploited dimension in advertising. That is because most marketing approaches are based upon traditional market research, and traditional market research asks people logical questions. Henc e, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions.... Hence, consumers respond accordingly: with logic and the left side of their brain. Since humans want to appear logical and rational, they give logical and rational answers. They respond not only to other people, but also to themselves. Typical of the answers and rationalizations that are given are: "I bought it because I'll never see it at that price again." "When these are all gone, there won't be any more." "These coupons cut the price nearly in half." "I really needed it." "The salesman offered me a deal I couldn't resist." "I bank at First because it's so convenient." "I like the people at the Apple Tree Restaurant; they're friendly and go out of their way to please." "Even though I have a two-hour commute to the city, the taxes are much lower out here." These are rationalizations. They may be true or untrue. They are what the consumer wants to believe, and they are what the consumer wants others to believe. Rationalizations are the most common form of advertising. They work either on the front end or as reinforcers, after the decision has been made. Rationalizations influence the emotions. They are obvious, and they are powerful. They are motivating.The problem is that at some point before the sale is made the consumer has to deal with emotion. Also, rationalizations do not feed into brand loyalty, positioning, unique selling, and marketing propositions. That is why people buy ABC instead of XYZ, and what has to be done to change them. Consumer decisions are based primarily on emotion and not reason. Even so, rationalizations are an important part of the purchasing process.Kowata and Buck ( 1995) illustrate the relationship between rationalizations and emotions (affect) in a cross-cultural study. According to these investigators,

How does the identity of consultants impact their work Essay

How does the identity of consultants impact their work - Essay Example This paper explores identity formation in multiple fields of consultancy work to determine how identity impedes job role or whether elements of identity have the potential to enhance relationships internally or with external clients. The nature of consultancy According to Alvesson & Robertson (2006, p.220), consultancy firms â€Å"are highly people dependent and rely heavily upon safe-guarding loyalty through identification†. The consultancy industry relies on organisational culture and structure that facilitates allegiance and dependability through various social systems that guide control behaviour through management and demand reliability in all aspects of client relationships. In psychological theory, the nature of organisational culture or group membership defines team-based hierarchies as being highly contributory to self-esteem development and the sustainment of affiliation needs in order to achieve the pinnacle of total self-development and productivity (Chow, 2009; Ga mbrel & Cianci, 2003). Affiliation needs are necessary in group-based environments that are people dependent in order to sustain higher self-esteem development and be able to link identity with organisational culture. A study utilizing a sample of 79 representatives from four distinctly different consulting firms identified that the role of consultant requires four key dimensions. These include knowledge work, management and membership, personal orientation and external interface (Alvesson & Empson, 2008). Knowledge work is the active sharing of data between key members of the organisation and promoting knowledge as a regular business practice. Membership ties closely with the psychological principles previously identified as they are related to finding a sense of identity in terms of the organisation and its mission or structure, as well as related to personal orientation, in support of the literature provided by Chow (2009) and Gambrel & Cianci (2003). For the sake of this analysi s, the spotlight will be on external interface which deals with how the organisation or the individual is seen by others in the external environment. Kipping & Armbruster (2002) recognise that consultants have a difficult time legitimizing their profession to the outside world and clients. There is a general misconception about consultancy work that exists in the external community and external marketplace that is build on scepticism of its validity with perceptions that the field is borne less of expertise and knowledge, but more as â€Å"masters of persuasion† (Kitay & Wright, 2007, p.1619). This pervading professional and social attitude regarding consultancy work maintains the potential to have negative impact on the self-confidence development of consultant workers that could have ramifications for their practice activities and general attitude. â€Å"A deficient sense of the self has a profound impact on psychological functioning as well as interpersonal behaviour† (Reasoner, 2009, p.2). Much to the disadvantage of the consultant, the majority of their dealings are with the external environment in the form of client relationships. When consultants are put into the position of having to continuously

Islamic Culture-Comparing the principles of Shoora (Shurah) and Essay

Islamic Culture-Comparing the principles of Shoora (Shurah) and democracy - Essay Example By comparing each of these forms of principles, there is a deeper understanding of the mechanics that are associated with both approaches to the decisions that are made within society as well as what rules and governs those under these orders. The principles of Shurah are defined by governing expectations that begin in the household and move into society. According to these principles, the relationships to family and to kin is the most important to withhold in the culture. Each of the members and kin should hold a relationship according to the principles of Islam, specifically in terms of treating others with respect based on what individuals should receive the most respect as well as how one should be treated. The importance of this is not only based on basic respect and the formation of relationships. If a dispute arises among kin and family, priority is given to those who are expected to have the most respect in the family, specifically which held a sign of righteousness and love toward those that were a part of the Islamic culture and belief. The relationships were not expected to be of Islamic origin and were based on upholding the relationships, despite the actions or reactions from other kin, such as failing to uph old the same relationship. This particular concept tied into neighbors and society to form order and culture through the principles of how each member should be treated (Hashimi, 1997). The principles of Shurah are combined with the understanding of how the approaches to those in the community ultimately affect the decisions taken politically, specifically with the attributes affecting votes and activities within society. The principles are expected to affect the consultation, democracy and decisions which are made by those in society. If the respect and guidance is divided by the amount of respect and worth given to the family and then to kin and the community, then there is the ability to

Medical law Essay Example | Topics and Well Written Essays - 2500 words

Medical law - Essay Example Debates surrounding the law have been noted to have come from two major perspectives, the first of which is a legal and professional perspective, and the second being humanity and ethical perspective.1 It has been said that the controversies surrounding the laws have always arisen from a perspective where people have looked at the law from a human and ethical perspective rather than from a legal and professional perspective.2 The reason much controversy is said to arise when the law is viewed from humanity and ethical perspective is that it gives way for people to judge the law mainly from how wrong and dehumanising it is to take organs from a dead person, especially when the person did not leave any living proof of consent.3 Meanwhile, there is the legal and professional perspective which also looks at the impact of a refusal to engage in the supply of human organs for transplantation on the living. For example, the right to live has been argued to apply to the living rather than the dead and so it is important that as far as there is a professional medical intervention that can save a living person rather than a dead person, that intervention must be applied4. In this paper, the writer combines both sides of the argument and critically evaluates recent changes to the law, while giving alternative responses that can help increase the supply of human organs for transplantation. The Human Tissue Act 2004 is the current set of laws regulating the supply of human tissue for transplantation in the U.K. The Human Tissue Act 2004 is generally in place to regulate the activities bordering on the removal, storage, use and disposal of human tissue5. The laws were established by the Human Tissue Authority, which currently puts emphasis on consent. By consent, reference is being made to the need for a person, whiles alive to agree that once he or she dies, there can be a supply of part of his or her tissue for issues of medical purposes prescribed under the Act.

Checks And Balances Essay Example for Free

Checks And Balances Essay When the Framers of the Constitution set out to create a government, they made sure that one of the fundamental principles underlining the government would be the separation of powers. This separation of powers outlines the numerous powers and functions of the government by dividing them into separate independent levels and branches of the federal government. The Founders believed that by creating separate branches of government, it would help limit the powers of the national government and prevent tyranny. Therefore, the legislative branch has power, under the Constitution, to make laws. The executive branch, headed by the President, executes or carries out laws. Last but not least, the Constitution established the Supreme Court to head the judicial branch, which interprets and applies the law in federal court cases. Read more: How does federalism prevent tyranny essay The principle of separation of powers, as implemented in drafting the Constitution, was based on several values generally held: the separation of government into three branches, legislative, executive, and judicial; the idea that each branch performs its own unique and identifiable functions that are appropriate to each; and the limitation of the personnel of each branch to that branch, so that no one person or group should be able to serve in more than one branch simultaneously. Since the judicial, executive, and legislative branch of the government all held power, the framers began to develop a system of checks and balances to guarantee that governmental power would not be conducted in an abusive manner. However, the constitution went much further than the mere separation of powers. It also established an elaborate system of checks and balances. The framers believed that in order to steer clear of a monarchy such as the one they had been used to under Britain’s rule, they would have to come up with a system of checks and balances which still prevails to this day. By implementating this system of checks and balances, they would ensure that each branch would prevent the other from abusing their powers. This theory of checks and balances began from the underlying idea of separations of power. Madison and the other Framers considered separation of powers essential in order to avoid a tyranny. The framers came to the conclusions that there was a desperate need for the Constitution to execute a set of checks and balances. Under this system, each branch has the obligation and power to make  decisions on certain issues. However, each branch will still require voluntary support from the other branches if its initiatives are to be successfully implemented. By successfully separating the power that each branch holds, the framers would be able to guarantee a practical balance of power amongst the different branches of government. The operation of checks and balances in the federal government is spelled out in the Constitution. The two houses of Congress legislate separately, and this legislation is subject to presidential veto; however, Congress, by a two-thirds vote of each house, can override a presidential veto. The judicial branch, in determining cases, may declare legislation unconstitutional, but the judiciary itself is subject to executive and legislative checking through the appointment of judges and the passage of legislation governing organization, procedure, and jurisdiction of the courts. There also is a possibility of amendment of the Constitution to reverse judicial determinations. Other constitutional checks are the possible legislative removal of the president and of judges by impeachment as well as approval by the Senate of treaties and major presidential appointments. From this we can conclude that the Framers implemented this system of checks and balances because it was viewed as extremely necessary in maintaining a balance of power among elected officials. It would prevent any one particular group from obtaining a majority influence is essential when having a government that is ruled by the people. Checks and balances and the separation of powers are vital mechanisms to ensure the smooth running of democracy. This complex system is extremely necessary in a democratic system because it promotes equality. Equality is the foundation of a democracy and the purpose of American independence. The goal of American politics is to have a government that is successfully ruled in the interest of the people. To have our countries leaders immune to the same laws that they pass for the citizens contradicts the very democracy that they uphold. Checks and balances function to guarantee that no one body or group of people ever are able to have so much power that they are able to unreasonably influence the legal system or law making of a country. Ensuring that any new law has to go through a system of intense scrutiny, for example, is one way of helping to ensure the long and successful life of democracy. I think something often overlooked in the United States government and the checks and balances  provided for by the founding fathers is the people. The final check and balance is the American public who can vote individuals into or out of political positions. It paves way to democracy because voters are given the power to elect official out of office if they are not doing their job. There are also critics who are against the separation of powers and checks and balances concepts. They pointed out that such arrangements make policy making more cumbersome and time consuming than it needs to be and that in fact it can result easily in a deadlock in which government is unable to take any action at all. Moreover, it is also said to be undemocratic, in that it places barriers to the absolute power of the majority to determine public policy by imposing on majorities the need to bargain with minorities that have managed to gain disproportionate influence on one or another branch or level of the federal system of multiple governmental institutions. For these reasons, political thinkers who see government as the primary instrumentality for the community to successfully combat or adjust to an on-going series of emergencies that have no other possible remedy tend to be very suspicious of such decentralized power arrangements. On the other hand, political thinkers that see society and the economy as largely self-regulating organisms that need relatively little in the way of new policy initiatives from government for their successful functioning tend to take a more favorable view of checks and balances. The press has also been described as the fourth check on power because of its considerable influence over public opinion in which it exercise by widely distributing facts and opinions about the various branches of government. Public opinion in turn affects the outcome of elections, as well as indirectly influencing the branches of government by, for example, expressing public sentiment with respect to pending legislation. An example of the press checking abuses of power was Watergate scandal; where two Washington Post reporters exposed government corruption and cover-up at the highest levels. This exposure caused many individuals to resign, be fired, or prosecuted. The impact of Watergate on American Politics was felt on multiple levels. The most elemental of these was how the news media evolved into the fourth check on the government. From Watergate, politicians understood that the media could be strong enough to bring down a government. Essentially, Woodward and Bernsteins reporting took down a sitting President. Through Watergate, the  office of the President, and all politicians, understood the power of the media. Another impact of Watergate was that it was living proof that no politician could operate for a prolonged period of time above the law. Power could not save President Nixon and his cabinet from facing impeachment, and eventual resignation/ prison terms. The Constitutions belief of equality before the law was affirmed through Watergate. The last impact of Watergate was that politicians understood the value of judicious conduct.

Juliet And Her Romeo Essay Example for Free

Juliet And Her Romeo Essay â€Å"For never was there a story of more woe than this of Juliet and her Romeo†. Romeo and Juliet is a tragic love story. Whose tragedy is it? Through the metrical composition of the closing lines of the play, Shakespeare informs the audience on whose tragedy Romeo and Juliet is about. By addressing the last verse of the play to us in pyrrhic pentameter, he is suggesting a victory which has come about at too great a cost. The pace of time amplifies the tragic quality of the play. Time is used to set things in a motion that they spiral out of control. Instead of logical decisions, everything is controlled by emotions, which ultimately leads Romeo and Juliet to their path of death. However, Shakespeare’s deliberate use of pyrrhic pentameter reinforces the sound of a pyrrhic victory. Besides the tragedy of Romeo and Juliet, there is something more pervasive suggested, as many characters thereafter also suffer as a consequence of this tragedy, such as the parents and Paris. Essentially, the story is Romeo and Juliet’s tragedy because they are young and pay the ultimate price for their passionate ‘true love’. The chorus tells us that the lovers are necessary sacrifices. Nothing but their death can â€Å"bury their parents’ strife†. Through the words â€Å"here’s much to do with hate, but more with love†, Shakespeare suggests how the world of the play is initially sprouted by hate between two families. So the paradox with Romeo and Juliet is how the one thing that defines them is ultimately the one thing which separates them. Not only are they victims of their families hatred, they are also victim to piteous overthrows and misguided plans which were supposed to unite them. By disregarding patriarchal imperatives and escaping to a world without parents, they place their trust in orders, such as Friar Lawrence and the Nurse. In doing that, they subject themselves to piteous overthrows. Their tragedy is that they have nowhere to turn. In an attempt to come together, the true lovers die; their love was â€Å"death-marked†. They are inexperienced and have the idealistic ardour of first love. Hence, their love is pure. The poetry of the play is written as beautifully and pure as the love it speaks of as this purity enhances the tragedy presented in the play for Romeo and Juliet. It is the parents’ tragedy in this play because of their disobedient children. Romeo and Juliet’s rebellion ultimately leads to them to their own deaths and consequently, the only succession to the Capulet and Montague’s family name is lost. Upon Juliet’s death, Capulet expresses lamentation to this loss of  succession through his words â€Å"death is my heir†. The children’s fatal flaws ultimately pave their parents’ tragedy. The children took little honour in their names and treated it as if it were a piece of clothing which they could just throw away. Juliet questions â€Å"what’s in a name?† and expresses dishonour to the significance of her family name. Juliet’s lack of pride leads her to Romeo, which ultimately leads her to death. Hence, her lack of pride is her fatal flaw. If she had pride in her name, she would not have allowed herself to love Romeo and hence, would not have died. If they did not die, the story would not have been their parent’s tragedy, as they would not have lost their children, or their successor to their family name. Of all the young men who die in the play, Paris is the greatest victim of all, because he dies from being a victim of both love and death. Essentially, Paris was not even part of the two families’ battle. Rather, he was dragged into the whole mess as a result of associations. For the other young men in the story, their tragedy had come about as a result of the ancient grudge however for Paris, he was a victim of love. He dies as a consequence of love in both ways; Romeo’s love for Juliet as well as his own love for Juliet. Paris was a nice guy who happened to get caught in someone else’s love story. As Juliet’s love for Romeo deepens, Paris is increasingly ignored by her. Hence, not only is it a tragic end for Paris in that he dies by the end of the play, but his beloved Juliet also dies and the fact that he never received Juliet’s love or attention since the start adds further depth to his tragedy. Through the use of pyrrhic pentameter, Shakespeare allows us to ‘hear’ as well as understand the pyrrhic victory taken place in the play. The constant battle between family Montague and the family Capulet is the spark which sets off the train for future misfortunes. Romeo and Juliet’s forbidden pure love is definitely a major factor which contributes to the tragedy of both these young lovers. For the parents, their children’s grave death, tragic in itself, also marks the death of their own succession to the family names. For Paris, his tragedy is bought about as a consequence of love. Ultimately, the catastrophic end to Romeo and Juliet is a t ragedy which affects everyone in the play.

Fieldwork Report in Physical Geography

Fieldwork Report in Physical Geography Importance of fieldwork in Physical Geography The process of observing and collecting data about people, cultures, topographic features and natural environments is considered as the field work. Field work is conducted not only in the wild of our everyday surroundings but also in the semi-controlled environments of a lab or classroom. Generally, field work contributes to help researchers to collect data about the people, species and dynamic places surrounding them. It is the fieldwork which enables the students as well as the researchers to examine how the scientific theories interact with real life. The importance of fieldwork is enormous in both the social and natural sciences. Social sciences deals with economics or history and mainly focus on people, culture, and society while natural sciences, such as biology or chemistry, focus on physical characteristics of nature as well as natural environments. So, in physical geography fieldwork is a standard method which offers new understandings of physical phenomena that can be obtained most clearly. In this way fieldwork turns out to be a highly enthusiastic means to obtain new interpretations when combined with proper tools and techniques associated with other wide-ranging mapping tools in the geographic information science (GIS science) laboratory like land cover or land shape data as well as digital elevation models derived from satellite imagery. Field work in Sundarban Sundarban is positioned along the cost of Bay of Bengal in the southern part of Bangladesh covering an area of 272,510 hectares of which 139,500 hectors are in Bangladesh and the remaining 133,010 hectares form the Indian part. The Sundarbans (Bangladesh part) was designated as a world heritage sites in 1997 by the UNESCO. The worlds largest mangrove Sundarbans consist of three wildlife sanctuaries (Sundarbans West, East and South) which are lying on disjunctive deltaic islands close to the boundary with India in the west of the main outflow of the Ganges, Brahmaputra and Meghna rivers. A complex network of tidal waterways, mud flats and small islands of salt tolerant mangrove forests intersected these sanctuaries. During high tides the area is swamped with brackish water that mix with freshwater from inland rivers. Alluvial deposits in this area are geologically very recent and deep. The landscape of Sundarban is dynamic in nature which is constantly being changed due to the combine d effect of the monsoon rains, delta formation, flooding and tidal influence. Sundarban. the largest mangrove forest in the world is an excellent example of a rich biodiversity and ongoing ecological processes. Moreover, Sundarban is illustrious because of its extensive range of flora such as Sundari (Heritiera fomes), Gewa (Excoecaria agallocha), Goran (Ceriops decandra), Hetal (Phoenix paludosa), Kholshi (Aegiceras corniculatum), Passur (Xylocarpus granatum), Hargoja (Acanthus ilicifolius), Keora (Sonneratia apetala), Kakra (Bruguiera gymnorrhiza), Kerpa (Lumnitzera racemosa), Nolkhagra (Phragmites australis) etc. though the forest flora in the western Sundarbans is not as diverse as in the east because of the abundance of saline conditions. Moreover, the sunderbans of Bangladsh supports largest diversity of fauna including the famous Royal Bengal tiger, different species of birds, numerous reptiles, and other endangered species, such as the estuarine crocodile and then Indian python. That is why Sundarban is a place of great interest for the researchers to conduct field work. Places of interest in Sundarban during the fieldwork: Katka Katka is situated at about 100 km from Mongla about 150km from Khulna city. It is considered as one of the most magnificent spots in Sundarban, where one will see Spotted Deers and Royal Bengal Tiger. This beautiful spot however was severely damaged during the cyclone SIDR. A beautiful sea beach is located on the west of this point and this place is more wild comparing to Hiron point. Major Attractions: Spotted Deer herds Jamtala watchtower to view wildlife Basking Crocodiles Tiger spotting The Katka beach Proposed fieldworks: Soil sample collection from Kotka by boring. Sediment collection through â€Å"sediment trapper† near Kotka Collection of water sample. Dublar Char Dublar char is located 25 km southwest of Katka and 35 km southeast of Nilkamal (Hironpoint). This is essentially known as the fisherman’s island. Major Attractions: Numerous species of fish and crab Raash mela on November Local fish processing procedures Unique topographical features Proposed fieldworks: Colleting soil samples by boring and using monolith, Determining the spot height points, wind speed and tidal information, Data collection of vegetation and biodiversity in that area, Collecting water samples, Surveying on the problems Prospects related to fish drying sector. Karamjal Karamjal is situated in the northeastern part of Shundarban near the Mongla port. It is 107 km away from Khulna city and is a significant eco-truism spot. Major Attractions: Basking Crocodiles breeding farm Monkeys Various representative plants of Shundarban Otter and Spotted Deer Proposed fieldworks: Colleting soil samples Soil samples , Collecting sediments from the river bed water sample collection Activities during the fieldwork The journey for Shundarban started in the morning of 9th November 2013 at 8.30 am. The fieldwork started by collecting â€Å"soil sample† through â€Å"boring† collection of â€Å"sediments† by â€Å"sediment trapper† and water sample collection near kotka in 10th November, 2013 and ended it by visiting Karamjal tourist spot and collecting of sediments from there in 13th November, 2013. The day to day description of activities during the fieldwork is given below:- Day-1 (10.11.13) Visited the Jamtala watchtower at Katka to view amazing wildlife Visited the beautiful Katka beach Collected sediments by â€Å"sediment trapper† Collected water sample. Day-2 (11.11.13) Studied the soil profile of Dublar Char (east side) to identify the Sedimentary Sequence based on Litho-stratigraphic Survey. Water sample collected by Hydrological survey. Measured the biodiversity and identified by vegetation survey. Identified and determined the spot height points by leveling survey. Measured the wind speed wave by GEOTIMED group survey. Observed and collected information of human economical activities focusing on the people related to the dry fish industry of Dublar Char by FGED group Questionnaire survey. Collected river bed sediments by â€Å"sediment trapper† Day-3 (12.11.13) Visited the West side of Dubler char. Collected information of human economical activities focusing on the people related to the dry fish industry of Dublar Char by FGED group Questionnaire survey. Arranged a Cultural program a Feast. Day-4 (13.11.13) Visited Karamjal. Collected soil sample from Karamjal. Arranged a formal Viva exam by honorable teachers. Major Challenges Fieldwork in Sundarban proved to be a quite difficult task in many ways. Some major challenges that we figured out during the fieldwork can be stated as following: Challenges during the study of soil profiles and lithological Survey: . The sample got a bit disturbed while preparing the profile as the soil was a bit friable. Loss of soil while cleaning up profile Presence and seepage of water in the study site.( From nearby water body) The soil sample collected by the gauge sampler sample got a bit disturbed. Human induced problems and technical error while collecting soil sample. Challenges during the study of Wave Wind measurement and hydrological survey: Facing difficulties during the plotting of the GEOTIMED device. Human induced troubles and technical error during wind speed measurement. Extreme time consumption during the survey . Insufficient collection of data. Challenges during the study of Biodiversity Vegetation survey : Risk of attack by tigers. Grid formation was disturbed by Dense plantation and obstructed the work. It was time consuming process to locate each grid. Identification of species was quite difficult.